Privacy Policy

Important Notice

This Privacy Policy (“this Policy”) applies to the products and/or services (“this Service”) operated by Creality Falcon (hereinafter referred to as “we”, “our”, or “us”). To facilitate your (“you” or “your”) registration for and use of our products and services, we may collect and use your relevant data and information (“information” or “user information”). This Policy helps you fully understand how we collect, use, store, share, and protect your personal information during your use, as well as the rights you enjoy, so that you can make appropriate choices. Please read and fully understand all clauses of this Policy carefully before using this Service, especially those that exempt or limit liability. Once you begin using this Service, it will be deemed that you have accepted and acknowledged this Privacy Policy. If you have any questions about this Policy, please ask us in the manner specified in this Policy, and we will explain the content of this Policy to you.

I. How We Collect and Use Your Personal Information

(A) How We Collect Your Personal Information

  1. Your Account and Identity Information: name, billing and shipping addresses, email address, and phone number used to complete orders.

  2. Your Order and Transaction Information: ordered product models, order currency and amount, order frequency, and order transaction time.

  3. If you register on our website, we also collect your username and password.

  4. Your Usage Behavior and Log Information on Our Website: visited pages, browsing paths, click behaviors, dwell time, and referral channels.

  5. Your Feedback and Interactive Content on the Website: customer service chat records, email correspondence, questionnaire responses, product reviews and comments (newly added).

If you refuse to provide the above information, you will not be able to use our services normally.

(B) How We Use Your Personal Information

We may use your personal information for the following purposes:

  1. To provide products and services: create and manage user accounts, process orders, payments and shipments, provide after-sales support, manage subscriptions and member benefits, etc.

  2. Product/service recommendations.

  3. Security and fraud prevention.

  4. Customer support and communication.

  5. Improve products, services, and user experience.

We may periodically send you certain marketing materials and provide you with additional promotional services at no extra cost (“promotional services”). You understand and agree that we may send the above marketing and promotional materials to you via electronic transmission, email, mail, or other methods. If changes to our promotional services result in changes to the purpose or scope of collection or use of your personal information, we will seek your consent again. You may unsubscribe/cancel subscription by clicking the unsubscribe link in the marketing information or by notifying us at any time to stop sending the above materials.

(C) Other Rules and Exceptions for Collecting and Using Personal Information

  1. As our business evolves, features and services offered may be adjusted or changed. In principle, when new features or services relate to the current ones, the collection and use of personal information will not exceed the original processing purposes. If the collection and use go beyond the original purposes, we will separately notify and obtain your consent in accordance with legal and regulatory requirements through on-page notifications, interactive processes, and agreement confirmations.

  2. Exceptions:
    You should understand that under legal and regulatory requirements, standards of your country or region, we may collect and use your personal information without prior consent in the following circumstances:

  • Directly related to national security or national defense security;

  • Directly related to public safety, public health, and major public interests;

  • Directly related to criminal investigation, prosecution, trial, or execution;

  • To protect your or other individuals’ important legal rights (e.g., life and property safety) when it is difficult to obtain your consent;

  • You voluntarily disclose the collected information to the public;

  • Information obtained from legally public sources, including news reports and government disclosures;

  • Necessary for signing and performing contracts at your request;

  • Ensure the safe and stable operation of this Service, such as detecting and handling product or service failures;

  • Other circumstances provided by laws and regulations.

II. How We Share, Transfer, and Publicly Disclose Your Information

1. Sharing

We will not share your personal information with any company, organization, or individual outside of our company, except in the following situations:

  1. With your separate consent before sharing.

  2. At your request.

  3. Shared under legal circumstances: when required by applicable laws, legal procedures, litigation, and/or public institutions or government authorities in accordance with the laws of your jurisdiction.

  4. With business partners: to provide you with better and more complete products and services, we may authorize business partners to assist in providing certain services. In such cases, we may share some of your personal information with partners to provide better customer service and user experience. Please note that we will only share the information necessary for providing the services, with legitimate, specific, and clear purposes, after obtaining your separate consent. We will assess and handle data security for information output, flow, and use to protect data security. We will strictly supervise and manage partners and immediately stop cooperation and pursue legal responsibility if any partner is found to mishandle personal information.

Specifically, we may need to process your data or share your personal information with the following recipients:

  • Third-party advertisers: When you visit our store, we may commission third-party advertising companies to place ads. These companies may collect information related to your visits to our store and other websites through website cookies and other tracking technologies in order to push ads for products and services that may interest you. Such data processing activities will only be carried out after you explicitly consent through our cookie popup.

  • Third-party payment service providers: When you visit our store, we may commission third-party payment companies to provide payment services. These companies may use your website access information to provide payment services, verify your payment information, and prevent fraud.

  • Third-party logistics providers: After you place an order, we may provide your name, shipping address, contact number, and order-related information to third-party logistics providers to complete warehousing, shipping, and delivery services. Third-party logistics providers may process such information only within the necessary scope of providing delivery services and must take reasonable data security measures according to applicable laws.

  • Information technology and hosting service providers: We engage external service providers to provide website hosting, cloud storage, and IT support services. Our online store platform is operated and supported technically by Shopify Inc. To operate the online store, your order data (including personal data) will be processed by Shopify and stored on servers located in the United States. For details of Shopify’s data processing, see its privacy policy: https://www.shopify.com/legal/privacy

  • Public authorities: if required by law, we may disclose personal data to regulatory agencies or law enforcement authorities.

  • Other users: When you share personal information or interact in the public areas of our store, that information may be visible to all users and may be permanently disseminated outside of the store. If you register through a social network platform (such as Facebook) and interact with others, your contacts on that platform may see your name, profile picture, and related activity descriptions. Likewise, other users may view your activity descriptions, interactions with you, and browse your personal profile.

Analysis and Marketing Tools

We use several third-party analysis and marketing tools, which may set cookies or similar technologies to analyze website usage, measure marketing effectiveness, and deliver personalized ads. You may grant consent via our cookie popup or withdraw consent at any time through the cookie settings tool.

Some third-party tools we use may include:

  • Google Analytics 4

  • Google Tag Manager

  • Axon Analytics

  • TikTok Pixel

  • Reddit Pixel

  • Facebook Pixel

  • Bing UET

  • Impacta

  • Forter

  • BXTag

  • Clarity

Links to third-party websites or services not operated by us may appear in our services. This Policy does not apply to those third parties, and we are not responsible for their personal information practices. We recommend you review their privacy policies.

  1. Necessary sharing with our affiliates: We may share your personal information with our affiliates. We will only share information necessary for specified purposes, and such sharing is subject to the purposes stated in this Policy. Affiliates must seek your authorization again before changing processing purposes.

2. Transfer

“Transfer” refers to transferring control of personal information to other companies, organizations, or individuals. Except as permitted by law or with your explicit consent, we will not transfer your personal information to any company, organization, or individual, except in the following situations:

  1. After obtaining your separate consent.

  2. At your request.

  3. If the company undergoes mergers, divisions, dissolution, or bankruptcy, where personal information transfer may be involved. In such cases, we will notify you of the receiving party’s name and contact information and ensure the new party continues to be bound by this Policy. If the receiver changes the purpose or method of processing personal information, we will require them to obtain your explicit consent again.

  4. As required by laws and regulations.

3. Public Disclosure

“Public disclosure” refers to the act of releasing information to society or an unspecified group. In principle, we will not publicly disclose your personal information, except in the following situations:

  1. Disclosing necessary anonymized information when publishing winning notifications or penalty notices.

  2. After obtaining your separate consent.

4. Exceptions to Prior Consent for Processing Personal Information

In the following situations, entrusting processing, sharing, transferring, or publicly disclosing your personal information does not require prior authorization:

  1. Necessary for compliance with legal obligations.

  2. Directly related to national security or national defense security.

  3. Necessary for public safety, public health, or major public interests.

  4. Directly related to criminal investigation, prosecution, trial, or judgment execution.

  5. Necessary to protect your or others’ significant legal rights, but difficult to obtain your consent.

  6. Information you voluntarily disclose publicly.

  7. Necessary for signing or performing contracts at your request.

  8. Personal information collected from legally disclosed public sources (e.g., news reports, public government disclosures).

  9. Other circumstances specified by law.

III. How We Protect Your Personal Information

We highly value the security of your information. We adopt appropriate physical, managerial, and technical safeguards to prevent unauthorized access, disclosure, use, modification, damage, or loss of your information.

1. Technical Security Measures

We implement various security measures according to industry standards, including establishing reasonable systems and technical protections to prevent unauthorized access, use, or modification of your information, and to prevent data damage or loss. We use multiple encryption technologies—such as SSL encryption in certain services—to encrypt your information, and use isolation technologies to ensure data safety.

We also use data masking and other techniques to enhance security during data use, and apply strict access controls and multi-factor authentication technologies to protect data from illegal use.

Other security measures include establishing data classification and grading systems, data security management standards, and data security development standards to standardize the storage and use of information.

2. Management Measures

We implement comprehensive security control through confidentiality agreements, monitoring, and auditing mechanisms, and strengthen security awareness. We regularly carry out security and privacy protection training courses to enhance employee awareness of information protection.

Only authorized personnel who need to know this information are allowed to access your data, and strict access control and monitoring mechanisms are established. All personnel who may access your information are required to fulfill confidentiality obligations.

3. Incident Response

In the event of a personal information security incident such as a data breach, we will take immediate remedial measures and notify you and relevant regulatory authorities in accordance with applicable laws and regulations.

4. Note on Internet Security

The internet environment is not 100% secure, and we cannot guarantee whether communication via email, instant messaging, social software, etc., is completely encrypted. Therefore, we recommend that you set strong passwords and make every effort to ensure information security. We will also do our best to safeguard the information you send us. Despite our efforts to protect your personal information, risks remain when you transmit personal information to us.

IV. How We Store Your Information

1. Where Your Information Is Stored

In principle, we store personal information collected and generated in a specific region within that region (e.g., EU, USA, China). However, you understand and agree that, because we may use global resources and servers to provide products or services, your personal information may be transferred and stored on servers compliant with applicable laws and data security requirements, wherever they are located. Regardless of where your information is transferred, we will fulfill cross-border compliance obligations under applicable law and take necessary measures to ensure your personal information is protected consistently with this Policy.

2. How Long We Retain Your Information

We will retain your information only for as long as necessary to achieve the purposes described in this Privacy Policy, unless laws require or permit a longer retention period (e.g., tax, accounting, or other legal requirements).

When your information is no longer needed for lawful business purposes, we will take reasonable steps to securely destroy it or render it irreversibly de-identified and unusable.

How long do we retain your information?
In short: unless otherwise required by law, we will retain your information only for as long as necessary to fulfill the purposes described in this Privacy Policy.

If we can no longer process your personal information for legitimate business purposes, we will delete or anonymize the information. If this is not possible (e.g., because your personal information is stored in backup archives), we will securely retain the personal information and isolate it from further processing until it can be deleted.

V. How You Can Access and Control Your Personal Information

(A) Your Rights Under Applicable Data Protection Laws

Depending on the data protection laws applicable in your country/region, you may have one or more of the following rights:

1. Access, Obtain, Correct, or Delete Your Personal Information

You may access, obtain, correct, or delete your personal information through [xxxxx].

We will proactively delete your personal information in the following circumstances, and you also have the right to request deletion:

  1. The processing purposes have been achieved, cannot be achieved, or are no longer necessary.

  2. We have stopped providing the relevant product or service, or the retention period has expired.

  3. You have explicitly withdrawn your consent.

  4. You have sufficient reasons to believe we are processing your personal information in violation of law, regulations, or agreements.

  5. Other circumstances required by law and regulations.

If we decide to respond to your deletion request, we will also notify entities that have obtained your personal information from us to delete it in a timely manner, unless otherwise required by law or if those entities have obtained independent authorization from you. After deleting information from our services, we may not immediately remove it from backup systems but will delete it when backups are updated.

2. Change or Withdraw Authorization

You may request to change or withdraw your authorization through ……. We will adjust the collection of personal information based on your changes or withdrawals. If you withdraw authorization, we will stop collecting information related to those permissions, but please note that this may cause some or all functions to become unavailable. Your decision to change or withdraw authorization will not affect personal information processing previously based on your authorization.

3. Account Cancellation

You may apply to cancel your account by the following method: …….

You understand and acknowledge that, after verifying your identity, we will complete the processing within 15 days, including cancellation and deletion of related personal information, unless otherwise required by law. After you cancel your account, we will stop providing products or services and, as required by law, delete or anonymize your personal information. You will no longer be able to recover personal information or content related to the account, except as otherwise required by law.

4. Situations Where We Are Unable to Comply With Your Request

We will be unable to respond to your request in the following circumstances:

  1. Related to our legal obligations.

  2. Directly related to national security or national defense security.

  3. Directly related to public safety, public health, or major public interests.

  4. Directly related to criminal investigation, prosecution, trial, or execution of judgments.

  5. If we have sufficient evidence to show you act with subjective malice or abuse rights.

  6. To protect your or other individuals’ significant legal rights yet difficult to obtain consent.

  7. Responding would cause serious harm to the legal rights of you, others, or organizations.

  8. Involving trade secrets.

(B) How to Exercise Your Rights

You may directly exercise these rights or submit a request using the contact methods provided in this Policy. To ensure security, we may require identity verification before processing requests. We generally respond or process within 15 days after verification. If your request is denied, we will explain the reason.

VI. How We Protect Minors’ Information

  1. Our services mainly serve adults, but we still pay great attention to protecting minors’ personal information. If you are a minor according to the age limit set by the laws of your jurisdiction, please immediately stop using this product/service.

  2. If you use this product/service, you represent that you are an adult. Otherwise, we will immediately terminate your use and take reasonable measures to promptly delete relevant data from our systems.

  3. As the parent or guardian of a minor, you have the right to access, correct, or delete your child’s personal information that we may hold, or withdraw consent, via the contact methods specified under “How to Contact Us”. To protect minors’ information, we may require you to provide reasonable evidence to verify your guardian identity. If you have any questions, opinions, suggestions, complaints, or reports regarding issues described in this Policy, please provide feedback using the contact details below.

VII. How This Policy Is Updated

  1. To provide you with better services, we may update this Policy based on product updates and legal requirements. These updates constitute part of this Policy.

  2. After updating this Policy, we will post the updated version on the website and notify you again through announcements or other means so that you are aware of the most recent version.

  3. For significant changes that may materially reduce your rights under this Policy, we will provide more prominent notice (including but not limited to email, SMS, or special prompts on browsing pages) explaining the specific changes in the Policy. We will not reduce your rights under this Privacy Policy without your explicit consent.

  4. We encourage you to review this Policy during your use of our products and/or services.

VIII. How to Contact Us

If you have any complaints or suggestions regarding our personal information protection, or if you have any questions about this Policy, you may contact us using the following methods. We will review the issues and respond within fifteen business days after verifying your identity:

Contact Email: ca.support@crealityfalcon.com